About us

THANK YOU for visiting our website and taking the time to learn more about us.

WHO are we?

WHERE are we?

WHAT is our purpose?

WHY we believe in our project?

All legitimate questions we are pleased to answer...

SwissMadeWatches.net, the world’s 1st portal entirely devoted to Swiss watch masters, is a Swiss based company, managed and operated in Lugano (Switzerland).

Combining promotion with education, our MISSION is to provide all actors in and around the watchmaking world (industry professionals, brands, retailers, collectors and the end-consumer) with professional and ethic information about the Swiss watchmaking tradition.

The FHS estimates at 1 billion dollars the value of the Swiss watches counterfeit market.

On top of the monetary loss, the counterfeit market and the e-commerce are jeopardising the Swiss Made trademark of quality and tradition, a fundamental value we want to promote and preserve.


We at SwissMadeWatches.net believe that information is the key to preserve the 300 Years of Swiss watch-making tradition without fraud but skill and most importantly craftsmanship.

Why SwissMadeWatches.net is important to industry professionals and the end-consumer?

    1. Delivers professional, ethic and no sales-oriented information they can trust
    2. Provides the most comprehensive database of certified Swiss watch brands
    3. Provides the first Store Locator listing over 10’000 Swiss watches official dealers
The greatest innovation of SwissMadeWatches.net is the OFFICIAL DEALERS/ STORE LOCATOR database listing over 10’000 official dealers around the world, which aims to help the end-consumer find their way back to the retail channel and discourage the on-line e-commerce business and its threats.


A free monthly NEWSLETTER is sent out to our subscribers and network database to keep them posted on new releases, up-coming events and more.


Published on November 1st, 2006, the website database is still under construction and information might be still missing. Our target is to have every feature fully operational by December 31st.

Please mail all info and enquiries to: info@swissmadewatches.net and … don’t forget to invite your friends, colleagues or clients to our website.


Enjoy with our best regards,


Massimiliano Pantieri
Founder